Link Building - Gain Quality Inbound Links

Introduction

Perceptant101 started offering SEO services a number of years ago now and initially spent countless days and months trying to find shortcuts. Finally, we recognised that the highest quality, biggest impact and longest lasting links pointing to a website are not bought, begged for, or stolen but earned!

As human beings, we naturally try to find shortcuts, and SEO is one of these areas where many so-called shortcuts are freely available. Every so often, these shortcuts work and the end result produces the necessary returns. More often though, shortcuts produce short-term fixes or backfire leaving you in a worse position than you were before.

An inbound link is such example, take the shortcut and it could spell disaster. So, how do you ethically go about earning quality inbound links? Well, the short answer is by offering something of value. Value as in what's found on your website or the value you provide to other websites.

So, how do you do this? Well, below are a few simple ideas that have worked for us. Admittedly they take time to apply, but when done appropriately, almost always have a significant impact on your long-term search engine optimisation efforts.

Don't Make These 10 SEO Mistakes

SEO Experts UK

Introduction

SEO is a very complex area. Not least of which because there’s a lot of conflicting information about what to do and what not to do. White Hat and Black Hat battles prevail regarding which is more effective.


Frustration also abounds at how long it actually takes to achieve a decent ranking, which often leads to taking the wrong “get rich quick” advice. In the early days, we learned by trial and error the SEO mistakes to avoid.

Our top 10 are listed below…

1. Flash Only Websites
Flash only websites we hope are behind us now. Having said this, as a web development company it’s surprising how often we’re asked, ‘Is that done using Flash?’
The problem with Flash is that search engines cannot read embedded content so it shouldn’t be used to build websites. It’s fine to have a flash banner or slideshow for example, just so long as the rest of your site is built with HTML.