Insurance Company Boosts Online Enquiries

Baslow Insurance is one of the UK's most established providers of public and business insurance products.

Based in Bakewell, North Derbyshire, the company decided in 2012 to revamp its online presence and invest in an SEO campaign to drive online enquiries.

It wanted a new website design and web development partner to build a new website that would attract new customers, engage visitors, rank well on search engines and showcase its entire range of products. Its old site, which hadn’t been updated for five years, simply wasn’t up to the job.

Following an exhaustive selection process involving over 10 different web designers and web developers, the company choose Perceptant101 (http://www.perceptant101.com) to design and develop its new website and SEO campaign.

Starting with a blank sheet of paper, Perceptant101 crafted a unique one-off design that was instantly approved by Baslow Insurance. It then constructed the site using HTML5 to offer simple but effective navigation and instant access to the company’s products and services. Perceptant101 applied its expertise in search engine optimisation (SEO) to make sure the site would feature prominently in web search results.

Both Baslow Insurance and its customers are delighted with the new website, which has received numerous commendations from users. The site ranks well on Google and is attracting an increased volume of visitors – in fact, it generates over 200% more new enquiries than the company’s previous website did.

Links:
Baslow Insurance: http://www.baslowinsurance.com
Perceptant 101: http://www.perceptant101.com

Facebook Developers Partner with Major Drinks Label

Innovative drinks developer Global Brands wanted to promote the ‘Marvel: Avengers Alliance’ game competition it’s running on cans of its Kick Energy drink.

It asked Perceptant 101 to develop super-powered web content that would promote the campaign and engage fans.

Perceptant 101 sprang into action to develop a website and interactive Facebook application that would drive new ‘likes’ and engagement on the Kick Energy Facebook page.

Fans who ‘like’ the page can get involved in the Avengers Alliance Facebook game and enter the competition, with one lucky winner receiving an Ultimate Superhero Experience weekend worth £1,000.

There are 20 Marvel Gaming Packs to be won, each including 5 Marvel console games, 5 Marvel Superhero comics and 3 Marvel DVDs. And to make the experience engaging for all, everyone who enters the competition receives an exclusive kick-start power-up code for the Facebook Avengers Alliance game.

Thousands of fans have engaged with the page – and with the competition still running, many more are certain to join in.




Links
Kick Energy web page: http://kickenergy.co.uk/theavengers/
Kick Energy Facebook page: https://www.facebook.com/KickEnergy/app_199580076812465
Perceptant 101: http://www.perceptant101.com

Rotherham Musical Theatre Unveils New Website

Wickersley Musical Theatre Company (WMTC), a premiere theatre and production company based in Rotherham, South Yorkshire has just taken delivery of a new website.

Designed and developed by Perceptant101, the site took 2 months from concept to delivery.

One of the things WMTC stipulated was that the finished site must allow them to update the content and images, without having to rely on the original developers.

Therefore, the site was designed and developed around WordPress, a leading content management system and WMTC now have the ability to add & remove pages, images, and content themselves.

The site went live during October 2011 and already showcases their upcoming production of Annie Get Your Gun, which runs from 28/2/12 to 3/3/2012 at The Civic Theatre Rotherham.