Based in Bakewell, North Derbyshire, the company decided in 2012 to revamp its online presence and invest in an SEO campaign to drive online enquiries.
It wanted a new website design and web development partner to build a new website that would attract new customers, engage visitors, rank well on search engines and showcase its entire range of products. Its old site, which hadn’t been updated for five years, simply wasn’t up to the job.
Following an exhaustive selection process involving over 10 different web designers and web developers, the company choose Perceptant101 (http://www.perceptant101.com) to design and develop its new website and SEO campaign.
Starting with a blank sheet of paper, Perceptant101 crafted a unique one-off design that was instantly approved by Baslow Insurance. It then constructed the site using HTML5 to offer simple but effective navigation and instant access to the company’s products and services. Perceptant101 applied its expertise in search engine optimisation (SEO) to make sure the site would feature prominently in web search results.
Both Baslow Insurance and its customers are delighted with the new website, which has received numerous commendations from users. The site ranks well on Google and is attracting an increased volume of visitors – in fact, it generates over 200% more new enquiries than the company’s previous website did.
Links:
Baslow Insurance: http://www.baslowinsurance.com
Perceptant 101: http://www.perceptant101.com
